by bt2580 February 12th 2009, 4:19 pm
I suppose I am the last person that should comment on this, but I can at least speak from experience since I have 2 sponsors. As far as going through carsponsors...IDK???? I don't like the idea of shelling out cash and then hoping that someone with a reputable product contacts you. Sorry, not into being sponsored for air fresheners.
In my experience with V-LEDS, what has gotten me the sponsorship has been a commitment to doing something that will benefit the sponsor. V-LEDS just kind of happened. At the time, they had already done a few partial sponsorships and had never really seen any sort of return for their investment. In my case, they see my car whenever I drive it to work, know that I keep it clean whenever possible, help out with new ideas and product testing, and promote the hell out of their products on the web and at meets/shows. A little more involved that just tossing parts and stickers on your ride.
In regards to RacingLine...Taz and I talked about it shortly after the big meet last June. I don't think he was quite ready at the time. I know that he has followed my efforts with V-LEDS, and I think that was what finally tipped the balance. Unlike V-LEDS, he had already sponsored a couple of Gen3 Altimas, so the question was what I could do for him that the others could not. Again, it comes down to the PR efforts. Having a car that is consistently on the first page of CarDomain with his logo on it appealed to him.
All in all...Sponsorship is as much work as it is fun. I feel fortunate to be able to represent 2 companies with great products, and I love the PR side as well...Maybe that's why I do sales for a living though.